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K-Cup soup is coming to your coffeemaker, thanks to Campbell and Green Mountain. The K-Cup soup servings include a pack of broth that is brewed over dried vegetables.
If you ever wanted soup to come out of your coffee machine, you're in luck.
Campbell Soup Co. says it will start offering K-cup soup packs that can be made with Green Mountain's popular single-serve coffee machines. The soups include a K-cup pack of broth that is brewed over a packet of dry pasta and vegetables.
"It's delicious soup at the touch of a button," Campbell CEO Denise Morrison said in a phone interview.
Green Mountain says its machines are designed so that the system is cleansed by the brewing process, meaning there wouldn't be a danger of the soup and coffee flavors mixing. In addition to coffee and tea, Green Mountain also offers K-cups for fruit drinks and hot cocoa.
Nutrition information for the K-cup soups wasn't available because the companies are still working through the product details, a Campbell representative said. But the companies are calling the soup packs a "snack."
Campbell and Green Mountain say they'll launch three varieties next year, including Chicken Broth & Noodle.
Campbell, based in Camden, N.J., has been trying to reinvigorate sales of its flagship soup business with new flavors and packaging designed to appeal more to people in their 20s and 30s. Its "Go" soups, for example, come in flavors such as Moroccan Style Chicken and in pouches that can be microwaved.
Morrison said the K-cup soups also represent another push into higher-growth areas.
The company, which also makes Pepperidge Farm cookies and Prego spaghetti sauces, has been trying to diversify its portfolio of packaged foods as people increasingly opt for foods they feel are fresher or healthier. It recently bought Bolthouse Farms juices, as well as Plum Organics baby food.
Morrison said she's a loyal Keurig user and that she ran the idea by Green Mountain executives at an event less than a year ago. She and Green Mountain CEO Brian Kelley said the idea went through "considerable" testing with consumers.
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"Consumers told us we should put Campbell soup in these machines," Kelley said.
Kelley and Morrison declined to say whether the agreement would prevent Green Mountain from offering other types of soup, such as those made by General Mills' Progresso.
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About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:
“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”
If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.
But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.
The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.
We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”
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A selection of the most viewed stories this week on the Monitor's website.
Hear about special editorial projects, new product information, and upcoming events.
Select stories from the Monitor that empower and uplift.
An update on major political events, candidates, and parties twice a week.
Stay informed about the latest scientific discoveries & breakthroughs.
A weekly digest of Monitor views and insightful commentary on major events.
Latest book reviews, author interviews, and reading trends.
A weekly update on music, movies, cultural trends, and education solutions.
The three most recent Christian Science articles with a spiritual perspective.
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