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Your MVPs, but half the price.

If there’s one thing to perk up the darker days and back-to-work feels right now – a 2020 poll showed that 25% of people in Britain experience the 'January Blues' – it’s the annual January beauty sales. Forget the leftover festive sets and unwanted lipstick shades filling up the virtual beauty aisles, though – because, this year, a host of cult skincare, makeup and haircare has snuck into the sale, with up to 50% off.

Cue Elemis' Pro Collagen Marine Cream, L’Oreal’s hit Wonder Water and The Ordinary’s skin-loving Serum Foundation (now just £2.88), to name just a few of the epic beauty offerings from beauty retailers like Lookfantastic.com, Beauty Bay and Feelunique.

So, whether you want to stock up on your beauty essentials or test out some of the most hyped formulas around, scroll WH's top sale picks to snap up this January. Run, don’t walk.

At one point or another, it was hard to scroll IG without coming across yet another rave review of this 8-second hair treatment by L'Oreal. What's all the fuss about? Suitable for all hair types, this liquid conditioner quite literally transforms dry, frizzy hair into a silky masterpiece. No wonder it won big in the WH Beauty Awards...

January solace: you can get 50% off NARS' Sensual Satins Lipstick this month. Enriched with Passion Fruit Seed oil and Moragin extract, expect a hardworking formula that guarantees colour and care all in one tube. 

With an unrivalled scent, glow-giving formula and hydrating finish, Pro-collagen Marine Cream is up there on my list of desert island picks. And, this January, you can now shop Elemis' most iconic cream with over £20 off. 

The OG face mask that catapulted Sand & Sky to stardom is now on sale. Its USP? Unlike standard pore-blocking clay masks, this face mask harnesses the power of Australian Pink Clay in order to slough away dead skin cells and reveal your glowiest skin underneath. 

If you're searching for a lightweight, skin-loving foundation, this is it. The Ordinary's Serum foundation is cult with good reason, combining skincare and makeup benefits all in one go. And the best part: it now costs less than your morning flat white. 

Another cult Elemis product worth stocking up on, this cleansing balm is one of the most luxurious and hardworking formulas around. Remove your makeup, supercharge your skincare routine and feel like you're on a spa day while you're at it, too. 

If you've been thinking about investing in an at-home skincare tool but winced at the hefty price tag, now's the time to get stuck in. Foreo's Jan sale is better than ever, with savings on a whole host of at-home treatments. Our top pick: this dual-sided face brush takes your cleansing game to a whole new level. 

Name a more iconic tool than the ghd Original Styler... This cult hair styler creates different hairstyles with ease all while using the brand's ceramic heat technology to ensure minimal damage to your ends. You can now save £24 in the Lookfantastic.com sale, too. 

Famed for her game-changing lipsticks, Charlotte Tilbury's Hot Lips collection features a vibrant colour range, hydrating ingredients and comes inspired by stars, from Kim K to Kate Moss. 

Could it be one of the most cult beauty products of all time? Estée Lauder's ANR comes with quite a hefty price tag and it's very rare for this little bottle to reach the sale. A treat for your nighttime skincare routine - and your wallet - you can now shop this skincare hero for £54.

If returning to work has left you feeling knackered, join the club. Here to help is Tan Luxe's Face Glow Set: infused with hyaluronic acid, this glow-enhancing set features all the brand's favourite formulas – including the long-loved Super Glow Serum. Did we mention it's 50% off?

So many beauty editors and experts swear by the Living Proof Perfect Hair Day shampoo. Quite simply, because, it's one of the best formulas around for improving hair health and strength over time (thanks to the innovative Healthy Hair Molecule).

Ask any derm their recommendations for a great SPF and chances are you'll be met with a resounding 'La Roche-Posay!'. Yes, summer hols might be a far cry away, but SPF is a year-round essential and this factor 50 formula gets our vote Every. Single. Time. 

Fragrance free, non-comedogenic and suitable for sensitive skin, this is a no-frills cleanser that really does the job. It also happens to be Reese Witherspoon's go-to cleanser.

Now that we're in the thick of winter, you may want to switch up your foundation. This formula earns its stripes thanks to skin-loving ingredients like Vitamin C and hours of hydration, all while providing medium to full coverage.